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Friday, February 22, 2008

'Change Your View' TV spots

The St. Louis Regional Bicycle Federation has produced four public service announcements that promote bicycling for transportation. They've been posted on YouTube, as you can see below, and they're being shown on KMOV-TV, Channel 4, in St. Louis. It's four 30-second spots in one video.

As you can see, the four spots are devoid of cyclists wearing lycra shorts and multicolored cycling jerseys. But they are wearing helmets. No doubt, the spots are trying to show that bicycling is a form of transportation for everyone.

Patty Vinyard, the group's executive director, said the spots will be shown on other St. Louis TV stations in the near future.

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