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Saturday, June 07, 2008

Bicycle helmets: Are they sexy?

Is wearing a bicycle helmet sexy? There are at least two groups that are convinced bicycle helmets are hot, and they're trying to tell the world.

The video above is from a troupe from Vancouver, British Columbia, called the B:C:Clettes, who are trying to promote cycling with "with style, attitude, and hopefully safety somewhere in the mix." Here's more from their Web site:
We are an all lady, bike inspired, street-performance collective. Our performances are a celebration of bikes and those who like to ride them.

The B:C:Clettes are a Biker Collective, Creating Love, Equality, and Toughness Through Engaging Spectacle!

We will not be defined by words alone; instead you will find us perpetually in motion, taking back the streets for revolutionary use as bicycle ways and dance floors. We’re revolutionary, yes, like our wheels.

Hot, tough, and shiny — like the sexy steeds we tame and ride. Pedal, pump, coast and fly: we ride in all weather. Swing, shimmy, strut, and jive: we dance in all weather. We weather all storms as a collective, together.
Bikes on the Drive in Vancouver provided red, shiny helmets to the B:C:Clettes, and they hope you'll wear a helmet, too.

The second group is The Safety is Sexy Campaign. Below is a sampling of the group's wares:

What is the mission of The Safety is Sexy Campaign? "To erase the stigma that wearing a helmet is dorky or uncool and to encourage the idea that wearing a helmet is attractive, cool and smart." You can get a free "You'd look hotter in a helmet" sticker through the group's Web site.

Sex appeal always has been a major part of advertising and marketing campaigns, so I guess it's only natural that sex appeal be used to promote bicycle helmets.

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Roger 1 comments links to this post 10:42 AM

Bicycle helmets are sexy, as long as you're on a bike!
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