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Friday, February 15, 2008

Economic impact of the Tour of Missouri

Two recent reports by Tour of Missouri organizers and the University of Missouri’s Tourism Economics Research Initiative reveal some interesting numbers about the economic impact of the inaugural 2007 event. It already had been revealed that the race was estimated to bring in $26 million into Missouri's economy. Here's some more numbers:
  • The estimated number of spectators totaled 367,566 with 255,529 unique stage spectators.
  • St. Louis is estimated to have hosted the most spectators at the beginning or end of a stage,
    with an estimated 50,000 at the final stage of the Tour. Of those, 20,089 were at the St. Louis finish line (Union Station), with the rest scatted along the circuit.
  • The fifth stage between Jefferson City and St. Charles came in second with an estimated 45,000 spectators. Of that, 7,478 were at the St. Charles finish.
  • Household travel parties averaged 2.05 people spending $560.85. In Fiscal Year 2006, average expenditures by domestic travelers in Missouri (per household travel party) were $307.25.
  • On average, 41.8% of the start/finish line spectators came from outside the local area. Kansas City had the highest percentage (60.19%), followed by Branson (59.24%) and
    St. Charles (48.23%).
  • 25.6% of the out-state respondents stated they had not visited the interview site within the
    past five years. 73% said the Tour of Missouri was very important or extremely important
    in planning their trip.
The organizers of the event contend that the higher numbers at St. Louis and St. Charles stages were the number of spectators at the finish. That may be possible, judging from anecdotal evidence I heard from spectators and personal observations. Many people who may have watched an earlier portion of a stage also traveled to the finish line.

You can see the unfiltered numbers in the Tourism Economics Research Initiative's "The Economic Impact of the 2007 Tour of Missouri" (PDF file). Filtered numbers can be found in the Tour of Missouri's Annual Report (PDF file).

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